Rimmel | Model Photoshoot | South Africa
Rimmel in South Africa reached out to us at Coty Middle East to manage a photoshoot for the South African market to push the new darker shades of Rimmel Lasting Finish Foundation along with Lasting finish compact powder, in addition the Insta Fix & Go Setting Spray with a very limited budget.
We put the shoot together with limited assets, hiring 2 African models, and recycle background wardrobe and accessories from previous shoots in a smart way that never shows any similarity or repetition between the photos taken and any other previous photos (the Background used in this shoot was a floor in a previous shoot)
the photos were mainly taken to show the product use and texture, different ways of using the products (ex: using 2 shades for a natural contouring), close ups for final results, and full looks reflecting the brand identity with the wardrobe and the models poses/attitude by giving them the right direction to represent the Rimmel girl.
We also developed product shots of Lasting Finish Powder that live separately or can be composed as a GIF for social media platforms.
