Bourjois X Bambah
Following the recommendation of Google Team, Bourjois collaborated with local talents and entrepreneurs for launches to create awareness of base products, according to Google, Collaborations are received very successfully by consumers, and coming back with a positive impact on the brands collaborating...
Rouge Velvet the Lipstick, the base product of Bourjois in the Lip Category and the best seller in the region. To widen the reach of this product, and communicate the brand from a different angle to our audience, we decided to collaborate with one of the popular fashion designers in the region, Maha Abdul Rasheed, a fashion designer and founder of the Brand Bambah, a chic feminine brand that compliments Bourjois brand identity and what it stands for.
Maha created a dress inspired by the colors of Rouge velvet the lipstick, and the Bourjois look and feel, to celebrate women in the world with Bourjois, and support creative women who create their print in the Middle Eastern society with all the challenges that face the woman in particular in this region.
We created a video about Maha and the process of her creating the dress speaking about her inspiration and her collaboration with Bourjois, focusing on the process of creating the dress, and presenting the product in a subtle way as part of this inspiration and to compliment the look of the model.
We created different edits and different cutdown to suit each platform to highlight the lipsticks and the dress, pushing them on different Social Media platforms by giving our consumers the opportunity to win that unique exclusive dress from Bamboo with purchase of Bourjois products and social media competitions with Influencers.
The collaboration and the inspiration
Youtube Hero Video Bambah X Bourjois with Maha
10 seconds cutdown to tell the story of the collaboration and showcase the role of Rouge velvet the lipstick
Snap Ad
following the recommendation of SnapChat team, snap ads have to be quick, short and exciting, multiple videos should be very short and story to be told without VO
Snap Ad | short and quick multiple videos to explain the story
Instagram post to highlight the story, showcase the products and the dress, and invite people to buy and win the dress with the caption on the post and drive them to online shopping
IG Post
