Take Me to Paris
Bourjois launched three new eyeshadow palettes, the palettes were created to represent three iconic locations in Paris (LÓpera, la Seine, Rue de café)
The Challenge:
Paris locations were key in the idea of developing this product, and outdoor shooting in Paris to show the city's vibes and the look & feel was a main element in the brand's guidelines. however, it wasn't possible to shoot in Paris for this project for budget limitation reasons.
Solution:
The Big idea was to link every palette to its location in Paris. Take me to Paris; every look takes you to a different place in Paris to live the Parisian experience and the feel the Parisian vibes the brand represents. to bring this to life without having the possibility to travel for this project, we decided to bring Paris locations in a very metaphoric/funky way to solve the problem, our Bourjois face in the region, Noha Nabil, created three eye looks, and each look took her to a location in Paris, while she stayed in her place!
Each Video starts with Noha in her own comfortable space/room (respecting the brand's tutorials videos style)
she's browsing a French magazine, in each video she spots a location that inspires her to create a makeup look, products start to come to her as if there's a magical power helping her in a joyful/playful way.
As she finishes her make up look, we see a quick transition that translates into Noha adding a few touch ups to her outfit, at the same time a Paris background assembles in seconds so she's suddenly in Paris in in no time! finishing each video with a Parisian joyful attitude.
As she finishes her make up look, we see a quick transition that translates into Noha adding a few touch ups to her outfit, at the same time a Paris background assembles in seconds so she's suddenly in Paris in in no time! finishing each video with a Parisian joyful attitude.
The videos below are only to showcase the transition part that represent the big idea Take Me to Paris where our influencer moves in a few seconds from her room in her comfortable set to Paris locations in her a Parisian chic outfit and her joyful attitude that represent the brand.
In the long format videos, we integrated a long detailed tutorial of Noha using the eyeshadow palette for each look, supported by other products we were pushing in stores on the units beside the eye palettes.
the videos below are detailed and long, and the big idea "take me to Paris"is reflected in the last part of each video when our influencers finishes her make up look, from the long format we created different cut downs and different sizes of assets for different social media platforms, taking into consideration the learnings from the workshops we have on regular basis with these platforms teams on best practices and latest trends.
the videos below are detailed and long, and the big idea "take me to Paris"is reflected in the last part of each video when our influencers finishes her make up look, from the long format we created different cut downs and different sizes of assets for different social media platforms, taking into consideration the learnings from the workshops we have on regular basis with these platforms teams on best practices and latest trends.
Key Visuals
HOT SPOT
featuring our new eyeshadow palettes supposed by our best seller eye products (eyebrow, eyeliner & mascara)
