LASTING MATTE FOUNDADTION
Rimmel was launching a new foundation with a new formula in the region, the foundation was launched in 8 shades that were created specially for the Middle Eastern Woman, and the formula was built on the Middle Eastern woman makeup style & preference.
Having said that, we decided to collaborate with 8 famous influencers in the region with different skin tones, each influencer to present one shade of the foundation and the benefits that she needs in a product with the lifestyle she has, which the consumer is very much familiar with.
Having said that, we decided to collaborate with 8 famous influencers in the region with different skin tones, each influencer to present one shade of the foundation and the benefits that she needs in a product with the lifestyle she has, which the consumer is very much familiar with.
The set up was an artistic atmosphere that was created to reflect the Rimmel look & feel and the Rimmel woman; tough, confident, strong and sassy women who are bold with their beauty and have high self confidence
beside creating the main assets to push the product with media through the influencers, we created an influencer social media activation, having each influencer challenged to prove one of the product's benefits, the challenges were shared by the brand and the influencers after being teased about in 6 seconds cutdown videos.
Key Visual
We shot the content in order to be able to create two versions of the video, a version that highlights all 8 influencers, and another one that highlights our hero influencer only, The Hala.
Rimmel Squad | 8 faces, 8 shades
Digital Banners
Digital Banners
Assets were created from photos, GIFs and videos for each platform
INSTORE:
like all our campaigns, we create instore assets that's following the concept's idea, introducing our product's new shades and benefits, including FSDUs, Gondolas, HotSpots and print Kvs & tent cards.
Options of FSDU in progress
