Lasting Matte Routine: Primer, Foundation & Concealer
Rimmel relaunched their winning formula foundation Lasting Matte, along with a matte primer and a concealer from the same line with the same benefits and beauty results, in addition to new shades of the foundation.
Following our trainings we have with Facebook & Google teams, the main idea was to shoot a content that looks so organic and natural, as people tend to engage more with this kind of content with their favorite influencers.
Following our trainings we have with Facebook & Google teams, the main idea was to shoot a content that looks so organic and natural, as people tend to engage more with this kind of content with their favorite influencers.
The challenge:
To create a campaign and a key visual that is relevant to the region without compromising sticking to Rimmel Global Campaign and KV.
with Rimmel new guidelines, key visuals were shot on solid color backgrounds, while videos took the natural setup/outdoor direction.
Solution:
to find the link between the KV and the video, we created a natural story of the influencer living her day and telling her audience about her long day ahead as she's shooting with Rimmel.
with Rimmel new guidelines, key visuals were shot on solid color backgrounds, while videos took the natural setup/outdoor direction.
Solution:
to find the link between the KV and the video, we created a natural story of the influencer living her day and telling her audience about her long day ahead as she's shooting with Rimmel.
she uses the product to highlight its long lasting formula that lasts along the day until she reaches the location where her makeup was still perfect, we close on her photo session that visually links to the final KV and falls into the global campaign's direction.
Key Visual
Big Idea Video_ Full Story/Long Version
30 seconds cutdown video to be sponsored on Social Media
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